網(wǎng)絡(luò)營(yíng)銷(xiāo)對(duì)社會(huì)經(jīng)濟(jì)有哪些影響呢?網(wǎng)絡(luò)營(yíng)銷(xiāo)能給社會(huì)經(jīng)濟(jì)帶來(lái)什么?
信息經(jīng)濟(jì)是從信息角度對(duì)經(jīng)濟(jì)的描述,也是從經(jīng)濟(jì)角度對(duì)信息的描述。從工業(yè)社會(huì)的產(chǎn)業(yè)經(jīng)濟(jì)向信息社會(huì)的信息經(jīng)濟(jì)轉(zhuǎn)換是經(jīng)濟(jì)的一種變遷,這種經(jīng)濟(jì)的變遷包容了在世紀(jì)之交產(chǎn)業(yè)社會(huì)向知識(shí)社會(huì)轉(zhuǎn)換歷程中,從經(jīng)濟(jì)理論、社會(huì)經(jīng)濟(jì)結(jié)構(gòu)、經(jīng)濟(jì)增長(zhǎng)到企業(yè)內(nèi)部否疆季丟觀到微觀的社會(huì)經(jīng)濟(jì)變革。與1880年英國(guó)的農(nóng)業(yè)經(jīng)濟(jì)轉(zhuǎn)變?yōu)楣I(yè)經(jīng)濟(jì)的變革和20世紀(jì)70年代工業(yè)經(jīng)濟(jì)向知識(shí)經(jīng)濟(jì)的變革相比,這一次變革的影響要深遠(yuǎn)、廣泛得多。在這個(gè)轉(zhuǎn)變過(guò)程中,網(wǎng)絡(luò)營(yíng)銷(xiāo)是一種重要的、非常關(guān)鍵的手段和措施,因?yàn)樗切畔⒓夹g(shù)與傳統(tǒng)經(jīng)濟(jì)的橋梁,它對(duì)世紀(jì)經(jīng)濟(jì)發(fā)展和競(jìng)爭(zhēng)格局都要產(chǎn)生巨大影響,這一點(diǎn)從各國(guó)對(duì)網(wǎng)絡(luò)
營(yíng)銷(xiāo)的發(fā)展戰(zhàn)略的態(tài)度與規(guī)劃就可窺見(jiàn)一斑。發(fā)展網(wǎng)絡(luò)營(yíng)銷(xiāo)不僅僅是技術(shù)問(wèn)題,而且是關(guān)系到國(guó)家經(jīng)濟(jì)發(fā)展的重大挑戰(zhàn)。人們必須明白網(wǎng)絡(luò)營(yíng)銷(xiāo)對(duì)經(jīng)濟(jì)的重大影響。
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